Digitally Driven, Fashion ForwardFashion has been a driving force behind the explosive growth of e-commerce in India. The lockdown period only fueled this growth, as…Jul 4, 2023Jul 4, 2023
The Power of Passive TrackingAmidst a constantly evolving digital landscape, where consumers navigate a vast array of online platforms, leaving digital footprints at…May 23, 2023May 23, 2023
Sentiment Tracking — Monitoring the ‘Winds of Change’The success of a business in today’s fiercely competitive digital world hinges on its ability to deliver exceptional customer experiences…May 11, 2023May 11, 2023
Winners & Losers: Consumer Spending & CoronaIs the cabin fever setting in yet? I’ll go first. I never thought I will miss going to an office so much. Give me a performance appraisal…Jun 3, 20211Jun 3, 20211
Protectionism & the Spectre of Social Media BansSo last week, in the context of Koo — we said that it’s near impossible to take on incumbents like Twitter without some form of government…May 27, 2021May 27, 2021
Social Media Surges on Covid. Mobility Takes a HitSo… Crypto is down — driven mostly Beijing’s Crackdown and Elon Musk’s Tweets. Anyone hoping for a huge correction. Now is the time? Let…May 20, 2021May 20, 2021
Safe Haven Assets & CryptoAs the world continues to melt around us here in India, we’re getting accustomed to a new and daunting realization that the Virus isn’t…May 13, 2021May 13, 2021
Practo Usage Surges 3X on COVID ConcernsFirstly, I’ve recovered from COVID now — Thank you all for your wishes. It’s hard to say anything relevant these days without talking…May 5, 2021May 5, 2021
COVID’s Second Wave & India’s Desperate Struggle for OxygenI write this even as I am recovering from COVID19. But I must consider myself lucky since I’ve been able to treat myself at home and even…Apr 28, 2021Apr 28, 2021
Shiprocket — Fuelling India’s E-commerceAs India reels with another wave of the pandemic, lockdowns and ‘curfews’ (lockdowns by another name) force people to stay inside…Apr 20, 2021Apr 20, 2021
boAt outsells rivals and sails to the top!What does it take to build a brand and rise to the very top in a mere four years? In a market that is commoditized with cheaper no name…Apr 14, 20211Apr 14, 20211
Is Fashion Back In Vogue?To understand how the fashion sector has fared in 2020, its useful to look at it through the lens of two companies that have come to…Apr 6, 2021Apr 6, 2021
Battle Royal: Amazon and Flipkart slug it out2020 has been a pivotal year for many sectors; E-commerce, OTT and gaming have witnessed previously unimaginable growth trajectories…Mar 30, 2021Mar 30, 2021
Why I should have bought the Domino’s stock?Why I should have bought the Dominos StockMar 23, 2021Mar 23, 2021
The Fantasy is Real…We’re talking about SportsFantasy sports offer a near-perfect juxtaposition of Fantasy and Reality for players. For the uninitiated, Fantasy Leagues are virtual…Mar 16, 2021Mar 16, 2021
Food Aggregators Expand: Biting Off More Than They Can Chew?2020 was an interesting year for food delivery, both for aggregators (Zomato/Swiggy) and standalone brands (Pizza Hut/Dominos). Even as…Mar 9, 2021Mar 9, 2021
Opportunity & Crisis in OTT MediaNever let a good crisis go to waste? That was certainly true for the for the OTT industry.Mar 3, 2021Mar 3, 2021
Pandemics, Embargos and a New Media ConstructHave you noticed a family sitting at an airport or a restaurant, all sombre and quiet, heads bowed, faces sporting an intense expression…Feb 23, 2021Feb 23, 2021
Payment Apps: Putting their money where the mouth is?Payment apps now seem as ubiquitous as cash was (Average Reach of payment wallets is ~60% in top cities), thanks to the impetus of…Feb 16, 2021Feb 16, 2021
