Digitally Driven, Fashion ForwardFashion has been a driving force behind the explosive growth of e-commerce in India. The lockdown period only fueled this growth, as…Jul 4, 2023Jul 4, 2023
The Power of Passive TrackingAmidst a constantly evolving digital landscape, where consumers navigate a vast array of online platforms, leaving digital footprints at…May 23, 2023May 23, 2023
Sentiment Tracking — Monitoring the ‘Winds of Change’The success of a business in today’s fiercely competitive digital world hinges on its ability to deliver exceptional customer experiences…May 11, 2023May 11, 2023
Winners & Losers: Consumer Spending & CoronaIs the cabin fever setting in yet? I’ll go first. I never thought I will miss going to an office so much. Give me a performance appraisal…Jun 3, 20211Jun 3, 20211
Protectionism & the Spectre of Social Media BansSo last week, in the context of Koo — we said that it’s near impossible to take on incumbents like Twitter without some form of government…May 27, 2021May 27, 2021
Social Media Surges on Covid. Mobility Takes a HitSo… Crypto is down — driven mostly Beijing’s Crackdown and Elon Musk’s Tweets. Anyone hoping for a huge correction. Now is the time? Let…May 20, 2021May 20, 2021
Safe Haven Assets & CryptoAs the world continues to melt around us here in India, we’re getting accustomed to a new and daunting realization that the Virus isn’t…May 13, 2021May 13, 2021
Practo Usage Surges 3X on COVID ConcernsFirstly, I’ve recovered from COVID now — Thank you all for your wishes. It’s hard to say anything relevant these days without talking…May 5, 2021May 5, 2021
COVID’s Second Wave & India’s Desperate Struggle for OxygenI write this even as I am recovering from COVID19. But I must consider myself lucky since I’ve been able to treat myself at home and even…Apr 28, 2021Apr 28, 2021
Shiprocket — Fuelling India’s E-commerceAs India reels with another wave of the pandemic, lockdowns and ‘curfews’ (lockdowns by another name) force people to stay inside…Apr 20, 2021Apr 20, 2021
