A smart phone users journey usually starts with messaging & social media, moves on news & entertainment (content) (this includes utility apps that enable sharing) before the user finds him / herself looking at transactional apps in travel and shopping. Health and Fitness usually come last — which makes sense from a Maslow’s need hierarchy perspective.
So news, for me is particularly interesting segment at we embrace the digital era — not just because it’s high on the list of priorities but also because it’s so open to disruption.
It’s interesting to see how many large well known names have failed to capture market share. Despite a large install base (on the play store) the number of active users is much smaller and thus market share is changing every month. It’s indicative of a company’s ability to achieve product market fit.
Highlighted some interesting cases above.
For example: companies like NewsPoint (Times Internet), Hotoday News, Fatafat Samachar & Veooz have come from relative obscurity and created a niche for themselves. What are they doing right? How is it that they find themselves on this market map?
One theme is common, the focus on regional languages & content, offline access, humor and video. VC’s take notice.
Thanks for your time,
Ashish
- Team KG
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You can reach me on ashish@kalagato.com
