Linkedin’s market share may surprise most but keep in mind this is app downloads NOT REVENUE. When it comes to that Naukri is the clear leader. At the end of the day, LinkedIn is a social networking app and its entrenchment in the professional sphere is without question. People use the platform for everything from sales leads, personal brand creation, evangelism to jobs (sometimes). Indian recruiters still hate the experience of using LinkedIn and have been slow to try it out. Their entire platform is built with a ‘Do It Yourself’ approach but Indians want a ‘Do It For Me’ solution. Naukri understands that.
IIM Jobs is for premium positions so their app downloads shouldn’t come as a surprise. Their relationship with the App is transactional. They download and use it when they know that a move is / maybe in the offing and delete it when they are done. There is no element of content or networking on the platform to retain users beyond fulfilling their job search.
Indians still love government jobs. Sarkari Naukri an App by ‘Dainik Jagran’ — the hindi newspaper — is testament to that. If they just optimized the app a bit more — this graph would look so different. Frankly, with so much latent unfulfilled demand they’re not even scratching the service.
What surprises me? The lack of Blue Collar Job Apps. That market still needs to be figured out and no one’s done it yet. In a recent Economic Times Article — Quikr celebrated breaking even on their jobs vertical and claimed that ‘Blue Collar’ contributes to as much as 75% of the divisions revenues. Since there is no way to verify this and their app is common across all categories — we chose not to include it in this market map.
I could go on about how TimesJobs & Monster are losing out in this game but you already knew that. Honestly, blue collar jobs are still an opportunity — one that despite Quikr’s claims is still ripe for the taking. It is a problem that needs its own solution and cannot be solved as a sub set of a larger classified play. As attitudes, data access and ambitions evolve — new ways to solve the problem will emerge.
Thanks for your time,
Ashish
- Team KG
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You can reach me on ashish@kalagato.com
