Why is KalaGato relevant for you? This ↑ graph for one.
We’d covered NewsDog in an earlier wire (see here) but honestly, it deserves a spot of its own.
NewsDog, owned by a Chinese company called ‘Hacker Interstellar’, has managed to proliferate in to a stunning 13.5% of smart phones in a short span of 9 months. What are the reasons for its immense growth?
- Offline Access
- Up to date News(not more than 5 minutes old)
- Regional content
- Unlimited Video
We measured the presence of NewsDog across 6 other news aggregation Apps. The results are compelling.
Measured against Daily Hunt (the veritable leader in this space) News Dog has proliferated into a stunning 26% of Daily Hunt’s user base. In July 2016 a little more that 2% of Daily Hunt users had installed NewsDog.
The surprises don’t end there.
When benchmarked against legacy publications like the Times of India & ABP News; we found that 35% of users who had TOI news installed on their phones also used NewsDog; for ABP News, the number is somewhat lower.
Despite coming pre-loaded with many phones — Flip Board has lost market share in India. The experience they promise isn’t geared for our audiences and certainly doesn’t offer the kind of content Indian readers/ viewers are looking for.
India is changing and its expectations are changing too. We don’t just want big city news. We want to know what’s going on in the small towns and cities we call home. Also, we want video.
To the investors reading this,
Using our proprietary data and analytics we want to help you discover the companies breaking out of their cohorts. The ones you might want to learn more about.
We want to help you track your portfolio relative to its peers and understand growth drivers and empty spaces that your teams could expand into.
As usual, please get in touch with any suggestions, questions or comments. Good or bad, we love hearing from you.
Thanks for your time,
Ashish
- Team KG
Subscribe to our newsletter here
You can reach me on ashish@kalagato.com
